One of FUNimation's hot new titles for 2003/2004 was Fruits Basket, which ended up receiving a generous 6-7 episodes per disc, meaning fans only had to buy 4 DVDs to own the complete series. As the ad reveals the original price for each volume had been a whopping $39.99, but was lowered to $29.99. Pricey by today's full season release standards, but nothing compared to years prior when an anime VHS could cost anywhere between $25-$30 with a meager two episodes per volume!
FUNimation later released a box set of Fruits Basket in late 2004 and again in 2007 as part of their Viridian line.
The ad provides a neat look back to early 2004 as well, with the announcement of Kiddy Grade and Tenchi Muyo GXP coming soon.
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